New Kinema Neon Sign Keychain

A keychain in the form of a miniature retro neon sign. Hightide Japan has produced a variety of goods celebrating the 100th anniversary of Shochiku Films. The keychain is a homage to cinematography, or kinema, in short, the term used back in the days. This blue-and-white mini LED light box in reads "New Kinema" in Japanese.  

4½" x 3¾" x ¾" plastic LED light box on a 1¾" keychain. Powered by 3 LR44 alkaline batteries. From Hightide, a Japanese brand.